About Us – Sarthi Mart
At Sarthi Mart, we bring everyday Indian grocery shopping closer, easier, and more affordable for our local community in London. We are an online grocery store offering a carefully selected range of Indian groceries, snacks, and beverages. We currently deliver across selected Wembley and North-West London areas, including HA0, HA1, HA2, HA3, HA4, HA5, HA7, HA8, HA9, NW4, NW7, NW9, UB5 and UB6.
Why We Started
Sarthi Mart was born from real-life problems that many of us face daily. • Buying groceries without a car can be inconvenient and time-consuming • Even with a car, unpredictable weather and busy schedules make shopping difficult • Existing online platforms often charge higher prices due to large-scale UK-wide operations and delivery costs We wanted to create a simple, local solution — a service that is convenient, affordable, and designed specifically for our community.
What Makes Us Different
• Local Focus – We serve only selected areas to ensure faster and more reliable delivery • Fair Pricing – Our prices are comparable to your nearest Indian grocery store • Simple & Relevant – We focus on essential groceries, snacks, and beverages (no unnecessary items) • Personal Service – We operate with the mindset of a neighbourhood shop, not a large corporation
Our Promise
At Sarthi Mart, we aim to make online grocery shopping feel like buying from your trusted local store. We focus on: • Honest and transparent pricing • Reliable doorstep delivery • A friendly and customer-first approach Every order is handled with care because we understand the value of your time and trust.
Meet the Founders
Dhruvin Dalsaniya Bachelor’s in Computer Science – University of East London Currently on a work visa and managing operations and technology at Sarthi Mart. Harshil Desai Master’s in Business Management – BPP University Currently on a work visa and focused on business strategy and growth.
Our Story
We were not friends or relatives when this journey began.
We met by chance in the Alperton area, while standing in line at a grocery store.
During that moment, we realised we were both facing the same everyday problem — grocery shopping was inconvenient, time-consuming, and sometimes expensive. That simple conversation led to an idea. Together, we decided to build a solution that could genuinely help people in our local community — and that’s how Sarthi Mart was created.
More Than Just a Store
Sarthi Mart is more than just an online grocery platform. It’s our effort to combine technology, local understanding, and personal service to make your daily life easier. We are just getting started, and we are committed to growing with our community — one order at a time.